The Lamp is a New York City based organization dedicated to creating a world of critical and active media participants. The organization was founded to educate and equip people to shape the media landscape through hands-on learning especially with its tool the Mediabreaker. The Lamp Platoon highlights the work of teens to take on ads with responses using the Mediabreaker:
LAMPlatoon is an initiative by The LAMP (Learning About Multimedia Project) encouraging people to think critically about media they see every day. By unpacking the messages sent through advertisements, you are learning to navigate a world of media which can be overwhelming and confusing. LAMPlatoon is also an opportunity for you to exercise fair use, talk back to mass media, and hold media producers accountable for the ways in which their messages impact our lives.