Monday, April 30, 2012
PHASEONE - SUGAR from Ryan Powell on Vimeo.
Short of the Week writes about: SUGAR, nominated for a Vimeo Award in the category Best Experimental, delivers a novel way of telling a narrative, presenting the story of two lovers through the medium most modern relationships work—short texts. The film itself is very simple. Traded texts appear on screen at a headlong pace, carrying the narrative. A couple, seemingly ex’s, are in contact. One of them is leaving the city, the other is taken by surprise, and wants to meet. Sounds monotonous when laid out so plainly, but these are the plotlines of our lives, and as executed in the film, become very absorbing. Behind it timelapse traffic images provide a backdrop for the drama written out. Some complain that over the course of a 4min film that the timelapse imagery of traffic becomes a bit monotonous, but it does tie into the plot, and the texts themselves take up so much of one’s attention, it’s difficult to focus on the traffic images as more than backdrop.
Transmedia storytelling is a hot topic in film circles at this time. A relatively new concept, it incorporates the use of new technologies across different platforms to engage audiences, changing the way stories can be told and how artists convey emotions and characters through different media. Is PHASEONE – SUGAR, a transmedia project? Probably not, but the experimental combination of different media principles as a storytelling aspect inside a “concluded” short film presents the viewer with new watching experience, and a quite powerful one at that.